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10 Years of Pioneering Firsts
Innovation in Technology. Businesses and campaigns associated with the principles of Advocacy Data have been a the helm of pioneering many of the innovations of using technology as a communications tool. Here is a list of ten years of pioneering firsts:
- Pre-History – 1986 First PC on a campaign in ND, Apple IIe, 128 K of RAM – used wooden disks and 8 track tape
- 1998 First Geo-trageted ads to CD, first automated e-mail to Congress system
- 1999 First campaign to generate over 100,000 e-mails
- 2000 First Targeted Presidential Ads – Bradley NH
- 2002 Founding Advocacy Inc.
- 2003 First Internet Video Pop-Up Ads – MoveOn Campaign
- 2003 First E-Franking Program for a Democratic Member
- 2003 First Matching of Presidential Donors for e-mail addresses
- 2004 First National Match of the Voter File
- 2004 First use of conbined e-mail, direct mail, phones in a Presidential IE – Hope and Vote
- 2005 First Portable VIOP Phone Bank
- 2006 First Use of Voter File E-Mail Prospecting out of District – Duckworth Campaign
- 2008 First Matching of TXT Messages and Voter File Targeting
